How a practitioner goes from a comment on LinkedIn to a signed Pal On Board build, with the demo page doing the work in the middle. Every stage, the words to use, and the point at which you stop talking.
Content, then a reply, then a live demo, then discovery, then a proposal, then a build. Six moves. The demo is the hinge, and everything on either side of it exists to protect that ninety seconds.
Everything before the demo exists to earn it. Everything after it is arithmetic. The most common way this funnel fails is not a weak pitch, it is sending a proposal before anyone has heard the coach talk. A proposal before a demo reads as a vendor. A demo before a proposal reads as a colleague showing you something.
| Stage | What moves someone forward | Time |
|---|---|---|
| 1 Attention | They recognise their own week in what you wrote | Ongoing |
| 2 The reply | One question, then the offer of a demo | Same day |
| 3 The demo | They ask the coach a question themselves | 90 sec |
| 4 Discovery | Five questions, on the same call if it is going well | 15 min |
| 5 Proposal | It lands while the ninety seconds is still fresh | Under 24h |
| 6 Close | Build fee clears, the build is scoped, a date exists | 3 to 10 days |
| 7 After | They have a live client on it, and they say so | Day 30+ |
It is not a coaching program. It is the follow through layer of a practice.
That is the only sentence in this document that belongs in a first conversation. Everything else here is scaffolding for you, not language for them.
These are planning assumptions, not measured rates. Nothing here has been observed yet, because as of now no clinic has been pitched. Replace each number with your own the moment you have it, and treat the gap between these and reality as the actual report.
The lever with the highest return is the comment count, not the post count. At a small following, a substantive comment on another practitioner's post reaches their whole audience instead of yours. Ten good comments will outrun ten posts until the following catches up.
| Tier | Build, one time | Monthly floor | Per active client above the floor |
|---|---|---|---|
| Solo practitioner | $2,950 | $249 | $69 |
| Practice | $7,500 | $849 | $55 |
| Clinic | $15,000 | $2,250 | $45 |
Voice minutes are a real cost and not a rounding error. Overage runs at $0.45 per minute above 75 included minutes per active client per month. That 75 minute figure comes from one client in your own practice, not from a book of clients, so check it again after the first clinic goes live.
Solo is where most of your LinkedIn audience sits and it is the volume play. Practice is where the revenue lives. Clinic needs the covered entity questions answered before a number is spoken out loud.
Five things have to be true. Two of them are not true today.
Measured at 390 by 844 this week: the proposal table is 520px wide inside a 342px container, and the Price column sits at 544px, which is 154px past the right edge of the screen. A practitioner who opens your link on a phone sees the twelve items and what each one does, and no prices at all, including the package total.
Most prospects will open your link on a phone. This blocks the funnel until it is fixed.
The demo page is deliberately index, follow because it is a sales asset. It also carries protocol language written for a client rather than for a search engine. Once you start sending that link to strangers, it is sales material and the no health claims rule applies to it. Decide before outreach starts, not after.
Check the agent before every single demo call. A dead voice button in front of a prospect is worse than no voice button, because it turns your strongest ninety seconds into an apology.
You are promising delivery inside 24 hours of the demo. That only holds if the skeleton is already written and you are filling in their words, not composing from scratch on a Friday night.
Not in a post, not in a DM, not in a proposal, not in a deck, not as an example, not even to prove a point. Real pages carry a full name, age, weight, conditions and the amount they paid. Until every one of them carries noindex, treat those URLs as sensitive.
Your audience is practitioners. They are colleagues, not buyers, and they will not respond to a product announcement. They will respond to a problem they had this week.
Forty a week. Each one adds something the original poster did not say. None of them mention what you sell.
Somebody comments that they have this exact problem, or they message you. Do not pitch. There are two moves and they happen in order.
That answer is the entire discovery call, given away for free, and the client number decides the tier. Read it twice before you reply. Whatever words they use for the problem are the words that open your proposal later, so save them somewhere.
Ninety seconds. It is the only part of this that nobody else can show, and it converts far better than any deck. Get to it early, and do not send a proposal before it.
The gap in the demo coach's knowledge is deliberate and it is a feature. When a prospect asks something outside the protocol and the coach hands it over instead of guessing, that answers the liability objection better than any sentence in a pitch. If someone reports the coach failing on an off protocol question, the demo worked.
That refusal is the strongest thing in the whole pitch. It is not a limitation you are apologising for, it is the reason they can trust you with their own book.
Enough to price it, and enough to know whether to walk away. If the demo went well, this happens on the same call.
| Ask | What it is really for |
|---|---|
| How many active clients at once, and how long is a typical protocol | Tier and floor |
| What happens today between the consult and the follow up | Their own words for your proposal opening |
| Who answers client questions now, and when | Whether the pain is theirs or a staff member's |
| What does a typical client spend, and how often do they reorder | Lets them do the arithmetic out loud |
| Is there a physician attached, or any insurance billing | Whether this is a straightforward build or a different price |
Question five is the one people skip, and it is the one that decides everything. If the answer is yes to either, do not quote a number on that call.
Within a day of the demo, while the ninety seconds is still fresh. Seven parts, in this order, every time, regardless of tier.
| # | Section | Why it is there |
|---|---|---|
| 1 | What they are buying, in their own words from discovery | Opens with their problem, not your feature list |
| 2 | The seven components, in order | Framed as what the client experiences, not what the system does |
| 3 | The coach's scope, in writing | This is the paragraph that gets it signed |
| 4 | What the practitioner still owns | Protocol, judgement, relationship. Only the repetition is leaving. |
| 5 | Price, build and recurring shown separately | Neither number has to carry the whole reaction |
| 6 | What it does not do | Honest exclusions buy more trust than another feature |
| 7 | Timeline, only if the build has actually been scoped | Never promise a date you have not worked out |
The first thing you build for them is their own version of the demo page, using one of their real protocols with a fictional name on it. It does two jobs at once. It proves the build to them before any client is exposed, and it becomes the page they use to sell the programme to their own clients. Deliver that before anything else and the relationship starts with a win rather than a wait.
The funnel does not end at the signature. A practitioner with one live client is your best source of the next three, and they will not think to say so unless you ask on a specific day.
Check in on the practitioner, not the client. Ask what reached them that should have been handled, so the coach can be taught it.
Ask for the two numbers that matter to them. How many questions did not reach them, and how many people reached day thirty.
The referral ask, once and clearly, then never again in that quarter.
Four short ones. None of them is a drip campaign, because the audience is colleagues and a drip campaign reads as one. Each has a defined stop.
Two messages, then stop. If the second gets nothing, they go dormant.
Assume nothing. One reschedule offer, then stop.
The proposal is the follow up. Three touches after it, maximum.
One touch at day 45, tied to something real, never a bump.
Agree, then reframe. They still do, for the things that matter. What they were never going to call you about at eleven at night is whether to take something with food, and that is the question that ends protocols. In your own practice, clients used it more than they used you, for the small things they were embarrassed to phone about.
It only knows the protocol that was written for that client. It is not a general health assistant. Anything outside that, it hands over. Then show the escalation live. Do not describe it.
True, and that is most of the value, so do it. The part that is hard to reproduce is the middle of the night. Say that plainly. A prospect who can be talked out of it this easily was going to churn.
Reach for their numbers, not a defence. Ask what a lost client costs them, and let the arithmetic sit in the silence. Do not fill it.
Do not answer yes. Ask whether they are a covered entity, say that if they are it changes the build and the price, and that their counsel decides rather than you. Confidence here is worse than candour, and it is the one answer that could cost you the business rather than the deal.
The refusal is the pitch. Say it plainly, then carry on. Nobody has ever pushed past this, because the moment you say it they understand you would protect them the same way.
Not in a post, a comment, a DM, a demo, a proposal, or a page you send. These are the failure modes that cost the business rather than a deal.
Safe language, which does everything you need it to: clients stay longer, the phone stops ringing with questions, and refill calls go up.
The funnel fails from inconsistency long before it fails from bad copy. Four fixed blocks, about four hours a week.
| Day | Block | Time |
|---|---|---|
| Monday | Comment block. Fifteen substantive comments. | 45 min |
| Tuesday | One post, then reply to every comment on it within the hour. | 40 min |
| Wednesday | Comment block. Fifteen more. DMs answered same day. | 45 min |
| Thursday | Demo day. Coach checked before the first call. | As booked |
| Friday | Every proposal owed from Thursday goes out. Ten comments. | 60 min |
Demos on one day is deliberate. It means the coach check happens once instead of five times, and it means no proposal is ever more than 24 hours late.
Six numbers, counted weekly. Five of them are activity you control. Only the last one is an outcome, and it will stay at zero for a while, which is normal and not a signal.
| Number | Weekly target | What a miss tells you |
|---|---|---|
| Substantive comments | 40 | Nothing else in the funnel can work |
| Conversations opened | 6 | The comments are agreeable rather than useful |
| Demos booked | 3 | You are pitching in the DM instead of offering the demo |
| Demos held | 2 | Booking too far out. Offer times inside four days. |
| Proposals sent inside 24h | 100% | The template is not ready, so fix the template |
| Signatures | Trailing | Judge this at week eight, not week two |
A number you calculated yourself is worth more than any number in a deck. That is true for the prospect, and it is true for you reading this page in six weeks.